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Reebok International Limited is a global producer of athletic footwear, apparel, and accessories; and was a subsidiary of Adidas since 2005, until it was sold to Authentic Brands Group in 2021. Reebok has marketed itself using a variety of ad campaigns.
In February 2003, Reebok released a commercial featuring Tate that parodies a Nike, Inc. commercial. In the Nike version, a streaker disrupts a British football match; in the Reebok ad, Tate tackles the streaker then proclaims, "You just did it, so I had to hit it". The advertisement was one of several competitive and deliberate spoofs between ...
[4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the campaign's objectives was to target all Americans—regardless of age, gender or physical fitness level—and Nike's fundamental objective was to represent sneakers as a ...
The Presidential Fitness Test was a national physical fitness testing program conducted in United States public middle and high schools from the late 1950s until 2013, when it was replaced with the Presidential Youth Fitness Program. National interest in physical fitness testing existed in the United States since the late 1800s. [1]
It replaces the 40-year-old Army Physical Fitness Test, which tested soldiers on their ability to do two minutes of situps, two minutes of pushups and a 2-mile run.
New Jersey fitness instructor Dawn Brown released Step It Out in 1990, one of the earliest adopters of Step Reebok. In 1991, more videos of step aerobics were released by Cher , Stacey Benson, Denise Austin , Victoria Johnson, Jenny Ford, Gilad Janklowicz , Debbie Tellshow, Cory Everson , Karen Flores, Carolyn Brown, and Esquire magazine ...
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Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.