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Similar to Google Ads, Microsoft Advertising uses both the maximum amount an advertiser is willing to pay-per-click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are ...
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
Microsoft Points, introduced in November 2005 as Xbox Live Points, [1] were a digital currency issued by Microsoft for use on its Xbox and Zune product lines. Points could be used to purchase video games and downloadable content from Xbox Live Marketplace, digital content such as music and videos on Zune Marketplace, along with content from Windows Live Gallery.
In February 2017, live streaming was introduced to the official YouTube mobile app. Live streaming via mobile was initially restricted to users with at least 10,000 subscribers, [67] but as of mid-2017 it has been reduced to 100 subscribers. [68] Live streams support HDR, can be up to 4K resolution at 60 fps, and also support 360° video. [49] [69]
Users can watch integrated streams from YouTube or Twitch. Microsoft's advanced AI called "Watch For", the algorithm originally made for Microsoft's Mixer is an artificial intelligence that uses computer vision algorithms on livestreams so that it can alert the viewer of significant moments. This algorithm is implemented in the MSN Esports Hub.
Targeted advertising benefits consumers because advertisers can effectively attract consumers by using their purchasing and browsing habits this enables ads to be more apparent and useful for customers. Having ads that are related to the interests of the consumers allows the message to be received in a directly through effective touchpoints.
The "Where do you want to go today?" logo "Where do you want to go today?" was the title of Microsoft's second global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy. The campaign had Microsoft spending $100 million through July 1995 ...