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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...
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And the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward racial ...
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The company uses cane sugar in their proprietary sodas rather than high fructose corn syrup, and markets them under the brands "Catawissa Sparkling Beverages" and "Big Ben's". Catawissa Bottling Company produced the Moxie brand of soda under license from 1945 to 1967. In 1978, the company again contracted to produce Moxie, which it continues to ...