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Eyebuydirect is an online-only retailer and designs and custom-makes most of its glasses in-house. [13] [19] They carry primarily affordable eyeglasses, but also offer three premium brands. [13] [20] Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand. According to ...
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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Persol sunglasses Ray-Ban's Aviators. Luxottica's two main product offerings are sunglasses and prescription frames. The company operates in two sectors: manufacturing & wholesale distribution, and retail distribution. [36] The house brands include the following: [37] [4]
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The sunglasses were redesigned with a metal frame in 1939 and promoted by Bausch & Lomb as the Ray-Ban Aviator. [12] According to the BBC , the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions."
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