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The Italian eyewear firm pulled Ray-Ban across all of the United States in order to re-engineer the product and markup Ray-Ban as a premium sunglasses brand, pushing for a global expansion afterwards; Luxottica additionally pushed Ray-Ban into far Eastern markets to diversify the brand's appeal beyond the Western World. [26]
The company sells glasses and sunglasses on the Internet only. [16] [17] It sells 2,300 frames and supports progressive lens and bifocals. [17] Zenni began selling contact lenses in 2024, offering 45 types at launch. [18] It is able to keep costs down compared to glasses specialty stores by offering brands they have created instead of name ...
In the interview, Butler noted "You can get amazingly good frames, with a Warby Parker level of quality, for $4 to $8. For $15, you can get designer-quality frames, like what you'd get from Prada." When told that some eyeglasses cost as much as $800 in the United States, Butler remarked, "I know. It's ridiculous. It's a complete rip-off." [60 ...
You should also measure your current frames to make sure the new ones are a similar size. Pair offers only about 10 frame styles each for men and women, with five available for kids.
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