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Also called the Blue Dog Democrats or simply the Blue Dogs. A caucus in the United States House of Representatives comprising members of the Democratic Party who identify as centrists or conservatives and profess an independence from the leadership of both major parties. The caucus is the modern development of a more informal grouping of relatively conservative Democrats in U.S. Congress ...
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
Low-balling is also a form of tax evasion where a filer misrepresents the amount of taxable income on a tax return. It is most common in situations where the tax authorities reasonably expect taxable income to exist but cannot, without the taxpayer's cooperation, independently determine the amount for want of any reliable paper trail and/or other documentation.
Academics and professionals alike have yet to find consensus on a universal definition. As explained by Professor Dennis Murphy of the U.S. Army War College, "strategic communication is an emergent concept with several definitions floating about, no doctrinal base and a lexicon that fails completely to convey the desired understanding."
These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a predetermined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act (BCRA, also known as the McCain–Feingold Act), enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate ...
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Business-to-government networks provide a platform for businesses to bid on government opportunities that are presented as solicitations, in the form of requests-for-proposals, through a reverse auction. Government agencies typically have pre-negotiated standing contracts vetting the vendors/suppliers and their products and services for set prices.