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  2. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    The results of attitude change will be relatively enduring, resistant, and predictive of behavior. On the other hand, under the peripheral route, persuasion results from a person's association with positive or negative cues in the stimulus or making a simple inference about the merits of the advocated position. The cues received by the ...

  3. Likelihood ratios in diagnostic testing - Wikipedia

    en.wikipedia.org/wiki/Likelihood_ratios_in...

    A likelihood ratio of greater than 1 for a test in a population indicates that a positive test result is evidence that a condition is present. If the likelihood ratio for a test in a population is not clearly better than one, the test will not provide good evidence: the post-test probability will not be meaningfully different from the pretest ...

  4. Critical positivity ratio - Wikipedia

    en.wikipedia.org/wiki/Critical_positivity_ratio

    The derived combination of expressions and default parameters led them to conclude that a critical ratio of positive to negative affect of exactly 2.9013 separated flourishing from languishing individuals, and to argue that the ideal positivity/negativity ratio lies between 2.9013 and an upper limit ratio of 11.6346. Hence, they claimed that ...

  5. Positive and negative predictive values - Wikipedia

    en.wikipedia.org/wiki/Positive_and_negative...

    where a "true positive" is the event that the test makes a positive prediction, and the subject has a positive result under the gold standard, and a "false positive" is the event that the test makes a positive prediction, and the subject has a negative result under the gold standard. The ideal value of the PPV, with a perfect test, is 1 (100% ...

  6. 10 Things You Should Never Pay For - AOL

    www.aol.com/10-things-never-pay-140000055.html

    3. Shipping. In the age of Amazon, there’s no reason you should pay for shipping. Either wait for free shipping deals, order what you need on Prime, or go to the store yourself. Otherwise, you ...

  7. Protection motivation theory - Wikipedia

    en.wikipedia.org/wiki/Protection_Motivation_Theory

    Protection motivation theory was developed by R.W. Rogers in 1975 in order to better understand fear appeals and how people cope with them. [1] However, Dr. Rogers would later expand on the theory in 1983 to a more general theory of persuasive communication.

  8. Google pulls McDonald's negative reviews over arrest in ...

    www.aol.com/news/google-pulls-mcdonalds-negative...

    In this case, the negative and one-star reviews showed up after Luigi Mangione, 26, was captured at a McDonald’s in Altoona. He was spotted eating at the restaurant by a customer who alerted a ...

  9. Targeting no-call at Peach Bowl raises more question about ...

    www.aol.com/targeting-no-call-peach-bowl...

    The big hit by Taaffe came after Texas missed a field goal attempt with 1:39 remaining that left the game tied at 24-all. Targeting no-call at Peach Bowl raises more question about disputed rule ...