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In 1926 Aronson released a new "automatic operation" Banjo lighter, which offered both ignition and extinguishment in a single push. It was a great success, demand shortly exceeding supply, spurring Aronson to patent it and design other products around the invention, which were marketed under the Ronson brand name. [4] [5]
The Social Animal is an APA-medal winning book about social psychology by Elliot Aronson. Originally published in 1972, The Social Animal is currently in its twelfth [1] edition. In a style written for the general audience, the book covers what modern psychology knows about the reasons for some of the most important aspects of human behavior.