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The 1950s saw decorated caps come into vogue, and during the 1960s, colorful flower petal swim caps became popular. Men's long hair styles of the late 1960s and early 1970s gave rise to increased use of swim caps. Without swim cap requirements, wearing swim caps fell out of fashion during the 1970s.
Speedo began the next decade by completing its acquisition of Robert Shaw & Company in 1971. [14] The 1970s also saw the company pioneer the use of elastane (spandex) and the brand's use in Olympic record breaking continued at the 1972 Munich and 1976 Montreal games, the latter of which Speedo was an official swimwear licensee. [9]
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]
Olympic swimming gold medalist Tyler Clary of U.S. walks wearing men's swim briefs, while Michelle Bremer of New Zealand looks on in a racerback one-piece swimsuit, 2012. Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, artistic swimming, triathlon, and water polo.
A lifeguard in a bright, multi-colored, very small swimsuit jumped into the pool at La Défense Arena on Sunday in front of 15,000 people – and was hailed as a hero.
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Most competitive swimwear brands such as the Speedo LZR Racer line, Tyr Sport, Inc. and Arena Powerskin line produce suits of this type. As with most technologically advanced fabric swimwear, kneeskin suits are only commonly used at highly competitive levels of the swimming sport and are known to sell for prices in excess of US$200. [22]
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