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Matari Advertising was established in 1971. it was founded by late Ken Sudarto (So Kian-Djiang), who is considered as one of the iconic figure in Indonesian advertising industry. [2] Matari Advertising is also one of the founder of Persatuan Perusahaan Periklanan Indonesia (Indonesian Advertising Company association) or also known as PPPI.
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...
The main tasks of a distributor are to study the market and the creation of databases of consumers, advertising of goods, an organization of services for the delivery of goods, stocking up the inventory levels, the creation of a stable sales network, which includes dealers and other intermediaries, depending on the market situation.
Sometimes referred as Advertising Exposure, Marketing Exposure is the degree to which a company’s target market is exposed to the company’s communications about its product/ services, initiatives, etc. [1] Exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of time before exposure is put into action.
Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.
Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 [ 3 ] by British ad men John Bartle, Nigel Bogle, and John Hegarty , [ 4 ] [ 5 ] BBH has offices in London , New York City , Singapore , Shanghai, Mumbai , Stockholm and Los Angeles and employs more than 1,000 staff worldwide.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...