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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
For one, the metal rivets around the pockets serve to secure the pants' common stress points, making for more durable workwear since they were patented by Levi Strauss & Co. in 1873.
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
When WWD asked designers from around the world during the recent round of fashion weeks to name the one thing in fashion they wish they had invented, the answers were often predictable — jeans ...
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Boxer shorts got a fashion boost in 1985 when English model and musician Nick Kamen stripped to white Sunspel boxers in a 1950s-style launderette in a Levi's commercial Archived 2018-07-12 at the Wayback Machine. [1] [2] After that time boxers were beginning to become popular among young men, who wore boxers with varying colors and prints. [3]
Khakis were more widely worn in the US when “casual Fridays” gained popularity in offices in the late 1980s, and led to the emergence of Dockers as a popular brand. [ 5 ] Before going global in 1992, characters from the television series Cheers were prominently wearing Dockers clothing in the late 1980s, and Dockers made an appearance on an ...