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World Industries is an American brand that offers skateboarding products, accessories and clothing. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skater, Rodney Mullen , and then Mike Vallely in 1989.
Marc McKee is an American graphic artist known for his stylistic cartoon skateboard deck designs during the 1980s and 1990s. For his work as the lead graphic artist for World Industries, he is recognized as one of the most influential artists in skateboarding history. [1]
Chatman was an early rider for World Industries; as well as team captain. [4] Chatman was featured in the 1989 World Industries video: Rubbish Heap, alongside skaters Jeremy Klein, Mike Vallely, Chris Pastras, Steve Rocco, and others. [5] He also rode for Tracker Trucks. [3] After World Industries, Chatman rode for Milk, ATM Click, and 60/40. [4]
Rocco is an important figure in the early popularity of street skateboarding in the 1990s. [3] His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the cofounder of Blind, 101, Plan B, and Duffs. In 1992, he founded the skateboarding magazine Big Brother. [4]
Mullen and Rocco had embarked on a very risky venture, as Powell Peralta was an established company and Rocco's upstart company had been struggling at the time. World Industries would later develop into the distribution company, Dwindle Distribution, which is the world's largest skateboard manufacturer in the 21st century. [25]
Kareem Campbell was an innovative professional skateboarder in the 1990s. He was featured in the World Industries videos New World Order, 20 Shot Sequence, and Trilogy, which are regarded as classics to many skateboarders. He has been called the godfather of smooth street style.
In 1989, Vallely left Powell-Peralta, at which time the company was the largest skateboarding brand in the world. [citation needed] Following this departure, Vallely became involved with World Industries, a skater-run brand that was conceived of and launched with peers Steve Rocco, Jesse Martinez, and Rodney Mullen. World Industries created the ...
Blind (stylized as bLind) is an American skateboard company founded by Mark Gonzales in 1988 under Steve Rocco under the World Industries umbrella. [1] Gonzales has since left the company and today the company continues under the ownership of Dwindle Distribution. The company produces decks, wheels, soft goods and accessories.
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