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Tumblr reportedly spent $25 million to fund operations in 2012. [93] In 2013, Tumblr began allowing companies to pay to promote their own posts to a larger audience. Tumblr Head of Sales, Lee Brown, has quoted the average ad purchase on Tumblr to be nearly six figures. [104] Tumblr also allows premium theme templates to be sold for use by blogs ...
Goncharov originated when a Tumblr user posted a picture of a pair of "knockoff boots" that featured details suggesting the film's existence in place of a brand label. This post was reblogged in August 2020 with a joking allusion that Goncharov was a real film; this is generally regarded as the genesis of the meme.
The Atlantic thought that Obama got in touch with Tumblr users to prove that he is hip". [51] After the end of his presidency, the blog had been archived on obamawhitehouse.tumblr.com as of January 20, 2017. [52] As with his other social media accounts, the White House Tumblr was passed on to President Trump. [53]
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A little over two years after Lam had started blogging, she announced she would be abandoning her blog for another she had started on Tumblr, "Nouvelle-Nouveau". [13] Its content mostly consisted of fashion photos, quotes and a few posts in Lam's own words. The same Palahniuk quotation was used as an epigraph. [13]
The photos show Clinton holding a BlackBerry phone, wearing sunglasses. A Tumblr blog added various captions under the photo, imagining what Clinton might have been texting, and paired them with a matching photo to represent her imagined conversation partner.
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In December 2015, the companion app Easel was released. With Easel, users can create custom images with quotes, filters, and colors to share on We Heart It or other social media apps. [15] In late August 2017, the feature Articles was released on the site to even further its users' creativity.