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Premier Inn Limited is a British limited service hotel chain and the UK's largest hotel brand, with more than 800 hotels, with over 72,000 rooms. It operates hotels in a variety of locations including city centres, suburbs and airports, competing with the likes of Travelodge and Ibis hotels.
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Before it sold Costa Coffee in January 2019, Whitbread, in Houghton Regis in Bedfordshire, was the UK's largest hotel and restaurant group, owning Premier Inn, Brewers Fayre and Beefeater. Premier Inn was developed and expanded in the 2000s largely during the leadership of Alan C. Parker, the chief executive of Whitbread.
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Prior to relocation, 2,400 people were employed at Helmont House, two thirds of which were call centre staff, with a further 800 working in the field. [ 2 ] In 2009 the building's occupier, British Gas , relocated its Wales headquarters to a new 70,000-square-foot (6,500 m 2 ) office site at the nearby Callaghan Square , in the south of Cardiff ...
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
With great fanfare, The Dearborn Inn opened for business in July 1931; Henry Ford was the first person to sign the guestbook. Though the Ford Airport closed in 1933, replaced by the Ford vehicle test track, The Dearborn Inn continued to offer accommodations and dining, as the hotel already had a reputation as one of the nation's premier inns.