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  2. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.

  3. Extemporaneous speaking - Wikipedia

    en.wikipedia.org/wiki/Extemporaneous_speaking

    Extemporaneous Speaking (Extemp, or EXT) is a speech delivery style/speaking style, and a term that identifies a specific forensic competition.The competition is a speech event based on research and original analysis, done with a limited-preparation; in the United States those competitions are held for high school and college students.

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, he/she needs to do a lot of research on his/her audience's background to understand the values and knowledge of their audience to persuade ...

  5. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  6. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  7. Climax (rhetoric) - Wikipedia

    en.wikipedia.org/wiki/Climax_(rhetoric)

    Climax is frequently used in persuasion (particularly advertising) to create false dilemmas and to focus attention on the positive aspects of the subject at hand. The initial inferior options make the final term seem still better by comparison than it would appear in isolation: "X is good, Y is better, Z is best" is a standard format.

  8. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  9. Speech codes theory - Wikipedia

    en.wikipedia.org/wiki/Speech_codes_theory

    Rhetoric. The discovery of truth and persuasive appeal. Speech codes reveal structures of self, society, and strategic action, no matter the culture. 4. The meaning of speech codes (The speech community assesses the meanings of speech.) We must listen to the way people talk within a culture and also how they respond.