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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [38] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
This technique is effective because children tend to view advertisements as objective and may not understand their persuasive intent. [55] Online platforms, including gaming websites, social media, and video-sharing platforms, have become important channels for toy advertising. [56]
Kids Dot Radio: web United States & Canada: Kids.Radio Inc Kids Place Live: 78 (Sirius and XM) United States & Canada: Sirius XM Radio: KIDJAM! WAPS-HD3 91.3-3 Akron, Ohio, United States Akron Public Schools: The Arrow: WMDR 1340 Augusta, Maine, United States Life of Light Ministries, LLC Fun Kids: DAB London, United Kingdom: Folder Media ...
The effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject of effective frequency is quite controversial. Many people have their own definition on what this phrase means.
Imagination Station Network, also called Kids' Choice Broadcasting Network, was a children's radio network. Most of the programming was music with the rest being stories, call-ins from children and radio host chatter. [2] In 1988, Matt Leibowitz approached his friend Peter Yarrow about how a kid's radio network would be designed. They were ...
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Most radio promos utilize this format as well, with a host of the program discussing the show itself, though some feature audio clips from past editions of the radio broadcast. Broadcast television stations promote upcoming newscasts by featuring teases of select story packages to be featured in the broadcast, such as an investigative report or ...
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