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Combs became the face of Diageo's Ciroc vodka in 2007 and had been working with the company until January 2024, when they settled a lawsuit Combs filed alleging racism within the brand. Diageo and ...
Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. [1] [2] The brand family includes vodka, flavored products containing vodka, and brandy.
Sean "Diddy" Combs is suing liquor giant Diageo for allegedly treating his DeLeon Tequila and Ciroc Vodka labels as inferior "Black brands" that should be targeted to "urban" consumers.
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, […] The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that ...
Combs, who signed a deal to promote Ciroc in 2007 and purchased DeLeon with Diageo in 2013, said the neglect worsened after Diageo bought two competing tequila brands: Don Julio in 2014 and ...
In 2007, Diddy agreed to become the chief marketing officer and brand ambassador for Diageo's Ciroc vodka. Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 ...
He clearly was a person few could oppose—and those who did sometimes paid a price for it. ... with Diageo for the vodka brand Cîroc ... Diddy" Combs (C) holds a bottle of Ciroc Vodka made by ...
Diddy accused Diageo of failing to market his spirits, which also include Ciroc vodka, in a similar manner with its other brands, including Don Julio and the George Clooney-founded Casamigos ...