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Royal Stag saw 53% rise in its sale from 1.12 million cases in 2001 to 1.75 million case in 2002. [11] In 2010, Royal Stag first time crossed the mark of 10 million cases and Pernod Ricard became the first multinational company to cross this mark in India. [48] In 2013 calendar month, Royal Stag first time crossed retail sale worth more than $1 ...
It is best known for its eponymous Amrut brand of single malt whisky, which is the first single malt whisky to be made in India. [2] The brand became famous after world famous whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world.
[13] [1] [3] Historically, the main whisky brand made by the Kasauli distillery was a well regarded malt whisky named "Solan No. 1" [16] named after the nearby town of Solan. It remains the only malt whisky made in the Himalayas. Till 1980s, Solan No. 1 was the best selling Indian whisky for over a century.
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. [22] Antiquity and Seagram 's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03. [ 23 ]
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.
McDowell's No.1 Reserve Whisky was launched in 1968 and is a blend of imported scotch and Indian malt whiskies. [12] It is sold in several countries outside India, including Africa, Canada, the Far East, Japan, the Middle East, and the United Arab Emirates.
At the time of its launch, the Reserve Collection was the most expensive whisky produced in India. [13] This whisky is a blend of Scotch malts that have been matured through the unique Solera process, with the finest Indian grain spirits, strengthening the Blenders Pride brand’s presence in the market even further.