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Best Western then expanded to Mexico, Australia, and New Zealand in 1976. In 2002 Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain's branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western ...
The final Adam's Mark Hotel, in Buffalo, New York A former Alamo Plaza Hotel Courts location in Waco, Texas. Adam's Mark; Admiral Benbow Inn [1]; Alamo Plaza Hotel Courts; Albert Pick
In June 2017, IHG Hotels & Resorts announced the launch of its 13th brand, a new midscale hotel brand. The name, avid hotels, was announced 3 months later in September 2017. [1]
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
IHG logo from 2017 to 2021. Six Continents announced in October 2002 that it would split itself in two, with one company holding its pubs and restaurants, and the other holding its hotel and soft drink businesses. [14]
Montage International (or Montage Hotels) is a luxury hotel and resort management company founded by Alan Fuerstman and based in Irvine, California.As of 2022, it operates 14 properties in the United States and Mexico, with seven of those properties under the Montage Hotels and Resorts brand and seven under its Pendry Hotels and Resorts brand.