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Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe. Over the summer, it rolled out a ...
In 1970, Tropicana orange juice was shipped as finished goods via refrigerated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 65-car unit trains a week, each carrying around 1 million US gallons (830,000 imp gal; 3,800 m 3 ) of juice. [ 12 ]
According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.
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Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand.
Anthony Talamo Rossi (September 13, 1900 – January 24, 1993) was an Italian-born American who founded Tropicana Products, a producer of orange juice, in 1947 in Bradenton, Florida. It grew from 50 employees to over 8,000 in 2004, expanding into multiple product lines and becoming one of the world's largest producers and marketers of citrus juice.
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. ... while Tropicana has set the price of its new bottles at $3.99, about 70 cents ...