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  2. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    They have fallen since then, currently averaging closer to 0.2 or 0.3 percent. [6] In most cases, a 2% click-through rate would be considered very successful, though the exact number is hotly debated and would vary depending on the situation. The average click-through rate of 3% in the 1990s declined to 2.4%–0.4% by 2002. [7]

  3. Accuracy and precision - Wikipedia

    en.wikipedia.org/wiki/Accuracy_and_precision

    Similarly, one can use a multiple of the basic measurement unit: 8.0 km is equivalent to 8.0 × 10 3 m. It indicates a margin of 0.05 km (50 m). However, reliance on this convention can lead to false precision errors when accepting data from sources that do not obey it. For example, a source reporting a number like 153,753 with precision ...

  4. Decibel - Wikipedia

    en.wikipedia.org/wiki/Decibel

    The number of decibels is ten times the number of bels (equivalently, a decibel is one-tenth of a bel). P and P 0 must measure the same type of quantity, and have the same units before calculating the ratio. If P = P 0 in the above equation, then L P = 0. If P is greater than P 0 then L P is positive; if P is less than P 0 then L P is negative.

  5. Alcohol by volume - Wikipedia

    en.wikipedia.org/wiki/Alcohol_by_volume

    [1] [2] [3] It is defined as the number of millilitres (mL) of pure ethanol present in 100 mL (3.5 imp fl oz; 3.4 US fl oz) of solution at 20 °C (68 °F). The number of millilitres of pure ethanol is the mass of the ethanol divided by its density at 20 °C (68 °F), which is 0.78945 g/mL (0.82353 oz/US fl oz; 0.79122 oz/imp fl oz; 0.45633 oz ...

  6. Grade (slope) - Wikipedia

    en.wikipedia.org/wiki/Grade_(slope)

    If one looks at red numbers on the chart specifying grade, one can see the quirkiness of using the grade to specify slope; the numbers go from 0 for flat, to 100% at 45 degrees, to infinity as it approaches vertical. Slope may still be expressed when the horizontal run is not known: the rise can be divided by the hypotenuse (the slope length).

  7. Web colors - Wikipedia

    en.wikipedia.org/wiki/Web_colors

    RGB values are usually given in the 0–255 range; if they are in the 0–1 range, the values are multiplied by 255 before conversion. This number divided by sixteen (integer division; ignoring any remainder) gives the first hexadecimal digit (between 0 and F, where the letters A to F represent the numbers 10 to 15.

  8. pH - Wikipedia

    en.wikipedia.org/wiki/PH

    The neutral value of the pH depends on the temperature and is lower than 7 if the temperature increases above 25 °C. The pH range is commonly given as zero to 14, but a pH value can be less than 0 for very concentrated strong acids or greater than 14 for very concentrated strong bases. [2]

  9. Brix - Wikipedia

    en.wikipedia.org/wiki/Brix

    Also note that the tables in use today are not those published by Brix or Plato. Those workers measured true specific gravity reference to water at 4 °C using, respectively, 17.5 °C and 20 °C, as the temperature at which the density of a sucrose solution was measured. Both NBS and ASBC converted to apparent specific gravity at 20 °C/20 °C ...