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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
Sponsorship of teams is found throughout sports. Some of the most visible examples are found in the MLS as company names and logos are featured on team jerseys. For example, Alaska Airlines is the official jersey sponsor of the Portland Timbers while Valspar is the official sponsor of the Chicago Fire FC. These are examples of sponsorships of ...
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UCLA and Under Armour’s 15-year, $280 million deal was the largest in college sports history when it was signed in 2016. Under Armour wants out of $280M sponsorship deal with UCLA [Video] Skip ...
The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All-American Bowl, and the 17th edition will be broadcast on ESPN2 opposite the 2025 Sugar Bowl). The game is co-owned by Chicago-based sports marketing agency Intersport and ESPN.
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