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An example of the Landolt C eye chart (also known as the Japanese eye chart.) Numerous types of eye charts exist and are used in various situations. For example, the Snellen chart is designed for use at 6 meters or 20 feet, and is thus appropriate for testing distance vision, while the ETDRS chart is designed for use at 4 meters.
Eye-tracking is commonly used in a variety of different advertising media. Commercials, print ads, online ads and sponsored programs are all conducive to analysis with current eye-tracking technology. One example is the analysis of eye movements over advertisements in the Yellow Pages. One study focused on what particular features caused people ...
Snellen chart is used to estimate visual acuity (last three rows are 20/15, 20/13 and 20/10) A Snellen chart is an eye chart that can be used to measure visual acuity. Snellen charts are named after the Dutch ophthalmologist Herman Snellen who developed the chart in 1862 as a measurement tool for the acuity formula developed by his professor ...
A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a day. Business cards are cards bearing business information about a company or individual. [1] [2] They are shared during formal introductions as a convenience and a memory aid.
Trade card. A trade card is a square or rectangular card that is small, but bigger than the modern visiting card, and is exchanged in social circles, that a business distributes to clients and potential customers, as a kind of business card. Trade cards first became popular at the end of the 17th century in Paris, Lyon and London.
Visual acuity ( VA) commonly refers to the clarity of vision, but technically rates an animal 's ability to recognize small details with precision. Visual acuity depends on optical and neural factors. Optical factors of the eye influence the sharpness of an image on its retina.
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