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  2. Wendy's launches surge pricing a la Uber and Lyft, and social ...

    www.aol.com/wendys-launches-surge-pricing-la...

    I can imagine being stuck in the car line at Wendy's and watching the price of a small Frosty rise from $1.59 to $1.79 to $2.29 to $3.05 by the time I hit the payment window. — Bob Jensen ⛄️ ...

  3. The Sims Social and Wendy's: Why ads like this will always ...

    www.aol.com/news/2011-12-05-sims-social-and...

    The Sims Social has struck a new advertising deal with Wendy's and, like it or not, you'll probably participate in it. Why? In exchange for watching a brief ad for the new Wendy's W (the chain's ...

  4. Wendy’s says surge pricing is off the menu - AOL

    www.aol.com/news/wendys-says-wont-surge-pricing...

    In reporting Wendy’s new changes, multiple media outlets used the phrase “surge pricing,” which sparked negative backlash and endless memes. 📲 Wendy’s was accused of price gouging

  5. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    These can also overlap with each other, for example, television is a typical example of visual-audio media. Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By ...

  6. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  7. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  9. 5 Reasons To Love Wendy's On Its 50th Birthday

    www.aol.com/news/5-reasons-love-wendys-50th...

    While the claim has been questioned by many given the logistical ease of delivering frozen food to restaurants, multiple public forums and discussion boards support Wendy's marketing claim. 2. 5 ...