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A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility.
The origin of stakeholder engagement can be traced back to the 1930s. [5] In 1963, the Stanford Research Institute first defined the concept of stakeholder. [5] In 1984, Edward Freeman’s book Strategic Management: A Stakeholder Approach was published.