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BVD advertisement from 1915. BVD first manufactured bustles for women. They then became famous for their men's union suits made of heavy knitted fabric.In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear.
By the 1980s, men's fashion briefs became more popular in the United States; [3] in 1985 they made up 25% of the men's underwear market, while they had almost no share c. 1980. The Underoos and Funpals fashion brief brands for children were introduced around that time.
Ethika was founded in 2001 [2] by Malcolm McCassy when he noticed a void in the Men's Underwear category. There was no underwear brand that offered a multi-purpose product for the active lifestyle that also had the ‘cool factor’. From 2001 to 2009, Ethika was more just a brand name and a group of friends than it was an underwear company.
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