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Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
The title-page of the Shakespeare First Folio, 1623 Single folio from a large Qur'an, North Africa, 8th c. (Khalili Collection). The term "folio" (from Latin folium 'leaf' [1]) has three interconnected but distinct meanings in the world of books and printing: first, it is a term for a common method of arranging sheets of paper into book form, folding the sheet only once, and a term for a book ...
A quarto (from Latin quārtō, ablative form of quārtus, fourth) [2] is a book or pamphlet made up of one or more full sheets of paper on which eight pages of text were printed, which were then folded two times to produce four leaves. Each leaf of a quarto book thus represents one fourth the size of the original sheet.
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A yellow file folder made of paper. A file folder in open position. Punched pockets used in some file folders. A file folder (or simply folder) is a kind of folder that holds papers together for organization and protection. [1] File folders usually consist of a sheet of heavy paper stock or other thin, but stiff, material which is folded in ...
As such, a folded brochure of a given A-series size can be made by folding sheets of the next larger size in half, e.g. A4 sheets can be folded to make an A5 brochure. The fact that halving a sheet with an aspect ratio of 2 {\displaystyle {\sqrt {2}}} results in two sheets that themselves both have an aspect ratio of 2 {\displaystyle {\sqrt {2 ...