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L9 - Women's clothing - Apparel Manufacturers Association of NSW - 1959-1970; AS1344-1972, 1975, 1997 Size coding scheme for women's clothing; AS1182 - 1980 - Size coding scheme for infants and children's clothing
Bra size 70B is suitable for women with underbust girth 68–72 cm and bust girth from 82–84 cm to 86–88 cm. Example 2 A woman with an underbust girth of 89 cm and a bust girth of 108 cm has cup size 19 cm (= 108 cm – 89 cm) or "D". Her underbust girth rounded to the nearest multiple of 5 cm is 90 cm.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
Limited Brands, in 1980, opened the first Express store, [6] as women's clothier "Limited Express" in Chicago's Water Tower Place. [7] Former CEO Michael Weiss joined the brand in 1981 when the test expanded to include eight stores. By 1986, Express had 250 stores and began testing the sale of men's merchandise in 16 stores the following year.
For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in 1980. [8] The first plus-size fashion line to show at Mercedes Benz Fashion Week was Cabiria, featured in the Fashion Law ...
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