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Colgate & Co., 250 U.S. 300 (1919), is a United States antitrust law case in which the United States Supreme Court noted that a company has the power to decide with whom to do business. [ 1 ] [ 2 ] Per the Colgate Doctrine , a company may unilaterally terminate business with any other company without triggering a violation of the antitrust laws.
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The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
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Fresh Start was a product of the Colgate-Palmolive company and was introduced in the late '70s. In 2005, Colgate-Palmolive sold the North American rights for Fresh Start to Phoenix Brands. [1] The target audience of Fresh Start was mainly active women. Advertisements from that time also depict active women having fun without worrying about laundry.
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A 1980 Softsoap commercial. Softsoap (marketed as Softsoap Brand) is the trade name of Colgate-Palmolive's liquid hand soap and body wash.The company is noted for its soap dispensers' former aquarium theme, where the dispenser would be styled to make it look like an aquarium with tropical fish printed inside the plastic.