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During World War II, 1941–45, Pendleton Woolen Mills devoted most of its production to blankets and fabric for uniforms and clothing for the US military services. In 1949, after postwar market research showed a desire for women's sportswear, the company introduced a line of wool clothing for women and the '49er jacket proved extremely popular.
The line consisted of western and cowboy apparel such as denim, cattleman jackets, boots, rodeo shirts, fringe jackets and felted hats. [54] Manufactured in partnership with the Gap. [50] Ralph Lauren Black Label: Mid-level tailoring brand launched in 2005. The line centered around slim cuts and modern fabrics, with sleek and minimal aesthetics.
In 2022, Deckers Outdoor Corporation announced that it would phase alpaca wool out of its brands by the fall of 2023. [58] In 2024, UGG announced their first vegan boots in a collaboration with designer Collina Strada. The footwear materials are made using sugarcane, Tencel and recycled polyester microfiber. [59]
In 1945, soon after he began selling women's clothing as well as men's, Eddie Bauer issued his first mail order catalog. The original mailing list included the names of 14,000 soldiers who had worn Eddie Bauer clothing provided by the United States Army during their service. [7] By 1949, Bauer employed 125 seamstresses.
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