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Magic Quadrant (MQ) is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. [1]
The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death. The Honomichl was a rating system developed by Jack Honomichl [2] [3] that "is" the Fortune 500 list of market research firms ...
The following list is meant to help you with your own research, by offering links to respectable information sources on the web, available free of charge.Inclusion on the list doesn't automatically mean the absolute truth is on these websites, so always be critical and compare information between different sources.
Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:
Consumer Reports Best Buy Drugs is available free on Consumer Reports Health.org. It compares prescription drugs in over 20 major categories, such as heart disease, blood pressure and diabetes, and gives comparative ratings of effectiveness and costs, in reports and tables, in web pages and PDF documents, in summary and detailed form.
A research report is a publication that reports on the findings of a research project. [1]Research reports are produced by many sectors including industry, education, government and non-government organizations and may be disseminated internally, or made public (i.e. published) however they are not usually available from booksellers or through standard commercial publishing channels.
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In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. [1] The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2]
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