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Agoda.com is an online travel agency catering to customers around the world, registered and headquartered in Singapore with operations in Bangkok, Thailand. [1] Agoda facilitates reservations for accommodation, flights, ground transportation, and activities. It is a subsidiary of Booking Holdings. [2] [3] [4] [5]
According to TravelClick, the opaque channel accounted for 6% of all hotel reservations for major brands in 2012, up 2% from 2010. [ 1 ] The primary consumers of opaque inventories are price-conscious people whose primary aim is the cheapest travel possible and are less concerned with the specifics of their travel plans.
Booking Holdings Inc. is an American travel technology company incorporated under Delaware General Corporation Law and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda, Kayak, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
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Hotels.com was established in 1991 by David Litman and Robert Diener as the Hotel Reservations Network (HRN), providing hotel booking via a toll-free phone number in the United States. [2] In 2001, the company was acquired by USA Networks Inc (USAI) which also acquired a controlling interest in Expedia, an online travel booking company.
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