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Dry Idea is an American brand of antiperspirant manufactured and sold by Thriving Brands LLC. Introduced in 1978 by Gillette Company, Dry Idea was acquired by The Dial Corporation along with the Soft & Dri and Right Guard brands in 2006 for $420 million as a condition set forth by antitrust authorities for Procter & Gamble's $57 billion acquisition of Gillette. [1]
It is the second largest brand in the male deodorant category in the United States. [1] Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. [2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006. [3]
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
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Following a tough loss to the Steelers Sunday night, and looking ahead to a major game against the Dallas Cowboys, we spoke to Cruz about how he stays calm.
Gel: Gel deodorants typically come in the same type of container as solid sticks but have a thick, gel consistency. Like roll-ons, gels take time to dry, but they go on clear and leave little ...
Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands; Swisse the distribution rights of popular vitamin line were sold back to Swisse Wellness in 2017 [23] ThermaCare brand heat wraps sold to medical company Wyeth in 2008; Thrill a peach-scented brand of dishwashing liquid, discontinued after ...
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