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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3). [72] Through the influence of opinion leaders , the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in ...

  4. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    influencer [1] [2] [3] (also known as a social media influencer [4] [5] [6] or online influencer [7] [8] [9]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform through ...

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Influencer Marketing: Influencer marketing is a digital marketing strategy that involves partnering with individuals who have a large following on social media and other online platforms. These influencers, also known as content creators, bloggers, or social media personalities, can influence consumer behavior and decisions. [82]

  6. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

  7. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Digital influencer - Wikipedia

    en.wikipedia.org/wiki/Digital_influencer

    A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline. Digital influencer may also refer to: Internet celebrity; Digital marketing; Social media marketing; Influencer; Influencer marketing; Virtual influencer

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