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Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Artwork related to browser history. Web browsing history refers to the list of web pages a user has visited, as well as associated metadata such as page title and time of visit. It is usually stored locally by web browsers [1] [2] in order to provide the user with a history list to go back to previously visited pages. It can reflect the user's ...
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Before the launch of Universal Analytics, there were several cookies storing information such as whether the visitor had been to the site before (new or returning visitor), the timestamp of the current visit, and the referrer site or campaign that directed the visitor to the page (e.g., search engine, keywords, banner, or email).
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
Web history differs from search history, as it's a record of the actual pages that a user visits, but still provides contributing factors in ranking search results. Lastly, Google+ data is used in search results as Google is provided a lot of demographics about a user from this information, such as age, gender, location, work history, interests ...