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Women's swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. Teen magazines of late 1940s and 1950s featured similar designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. [38]
Woman wearing a swimsuit in a swimming pool in Hungary in 1938. Typical 1945 two-piece swimsuit worn by Gene Tierney. An important style that became popular due to the war was the two-piece swimsuit which later led to the Bikini. In 1942, the War Production Board passed a law called the L-85 which put restrictions on clothing production. [33]
The word "swimsuit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched the Red Diving Girl swimwear brand. [41] The first annual bathing suit day at New York's Madison Square Garden in 1916 was a landmark. [42] The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the ...
Whether it was in the 1950s when Italy banned revealing bathing suits or 2016's uproar in France over the burkini, swimwear meant to cover more of the body like the burqa, the words on Barbara ...
She was inspired to design swimsuits because her husband, Jack, complained about the material and comfort of his swimwear. [2] Her design business began in 1936 with Reid's Holiday Togs, Ltd. [ 2 ] Lacing up both sides was typical of her earliest swimsuits and a 1938 example is preserved at the New Westminster Museum and Archives in Canada ...
1950s France France Maidenform: 1922 US US Marlies Dekkers: 1993 NL Unknown Nichole de Carle: 2009 UK UK Olga: 1941 [2] US Paraguay Peach John: 1994 Japan China Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove ...
Bandeau bikini with halter strap. The bandeau emerged as the top part of a two-piece swimsuit during the 1940s. In the 1950s the bandeau incorporated foundation so as to structure the contours of the body, while still retaining a relatively simple circle or band shape, emphasizing the bare midriff.
A swimsuit is an item of clothing designed ... Although trunks have been used as swimwear since the 1940s, ... glamour photography since the 1940s and 1950s has often ...