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Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2]
The "Everyone is Awesome" Lego set. Everyone is Awesome is a Lego set released in 2021. The Lego product is the first designed to represent the LGBTQIA+ community.It was designed by Matthew Ashton and is themed to represent a pride flag and transgender pride flag, and black and brown colors to represent LGBT people of color.
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
The company has pledged to remove all single-use plastic in e-commerce shipments by 2025 and use sustainable materials in all products by 2030. In 2020, Lego adopted a science-based emissions ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
It allowed users to upload their own Lego set designs into a competition. The winning designs had the opportunity to be crowdfunded and, if successful, sold on the BrickLink marketplace. [15] It has similarities with Lego Ideas where the designs that get more than 10.000 likes get accepted to finals and the winning one becomes an official Lego set.
Stopped deliveries of their products to Russia [207] Lego does not own stores in the country; 81 Russian Lego stores are owned and run by the local Inventive Retail Group, but they will not receive further shipments. [208] Inventive Retail Group renames the stores "Мир Кубиков" (Mir Kubikov) and parallel imports the stock via a third ...