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  2. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media app icons on a smartphone screen. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. [1] [2] Common features include: [2]

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites ... ideas, suggestions, or ... Social media content that has been driven by algorithms has ...

  4. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. [3] Examples of short form content include short blog posts and social media posts ...

  5. Content creation - Wikipedia

    en.wikipedia.org/wiki/Content_creation

    Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.

  6. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. [1] [2]

  7. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  8. List of social platforms with at least 100 million active ...

    en.wikipedia.org/wiki/List_of_social_platforms...

    This is a list of social platforms with at least 100 million monthly active users. [ a ] The list includes social networks , as well as online forums , photo and video sharing platforms , messaging and VoIP apps.

  9. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    An influencer [20] [21] [22] (also known as a social media influencer [23] [24] [25] or online influencer [26] [27] [28]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from ...

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