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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Limitations of Bing Ads Keyword Planner: Bing holds only 20 percent of the U.S. search engine market share, the data provided may not be reliable at least not for optimizing websites for Google search engine. Similar to Google Ads Keyword Planner, data furnished by the tool is for helping advertisers and not publishers.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  4. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    The keyword research tool provides various data points on each keyword. [7] The platform also collects information about online keywords gathered from Google and Bing search engines. [ 8 ] [ 9 ] It was released by Boston -based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.

  5. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    Past clickthrough rate (CTR) for certain keywords. How often a specific keyword led to clicks on a specific advert. A display URL's past CTR. How often a specific display URL received clicks. Account history. The overall CTR of all the ads and keywords for an account. The quality of a landing page. How relevant, transparent, and easy-to ...

  6. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    Also known as 'user search string', this is the word or set of words that are typed by the user in the search bar of the search engine. The search box is located on all major search engines like Google, Yahoo, Bing, and Sogou. Users indicate the topic desired based on the keywords they enter into the search box in the search engine.

  7. AOL

    search.aol.com

    The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

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