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Hilton Hotels & Resorts participates in Hilton Honors, Hilton's guest-loyalty program established in 1989. [11] Members who book directly through Hilton-owned channels receive exclusive discounts and amenities such as free Wi-Fi, digital check-in, keyless entry, and the ability to use a mobile app to choose specific rooms. [12] [13]
Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
Hilton Hotels Corporation later created the Conrad Hotels brand in honor of Hilton. [51] Hilton Honors (formerly Hilton HHonors), the company's guest loyalty program, was initiated in 1987. [52] In 1994, the Honors surpassed competing hotel loyalty programs by offering members both hotel credit points and airline credit miles. [53] [54]
DoubleTree by Hilton is an American hotel chain managed by Hilton Worldwide. DoubleTree has been the fastest growing Hilton brand by number of properties since 2007, and by number of rooms from 2007 to 2015.
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, [2] is a luxury hotel and resort brand of Hilton Worldwide. It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service.
The purpose of the 2017 spin-off of Hilton Grand Vacations (and Hilton's lodging real estate investment trust now known as Park Hotels & Resorts) from Hilton Worldwide into separate companies was to transform Hilton Worldwide into an asset-light company, making it more efficient for its shareholders due to it having less capital investments ...
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