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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads formerly known as Google Adwords is an online advertising platform developed by ... and a cost-per-view (CPV) pricing model. History. Former logo of the ...

  3. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

  4. Pay per sale - Wikipedia

    en.wikipedia.org/wiki/Pay_per_sale

    Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.

  5. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). [2] In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.

  6. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

  7. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support. [81] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.

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