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Today, direct mail fundraising accounts for at least one-fifth of the more than $250 billion contributed annually in the U.S. to the nation's 1.6 million nonprofit organizations. [ citation needed ] Direct mail fundraising has its own unique jargon, much of it related to the art and science of creating, producing and mailing the right appeal to ...
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A list broker [1] acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing.. List brokers provide lists that, minimally, contain a prospect's name and physical address. [2]
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [17]
This stage is known as direct mail fulfillment – and includes tasks such as data cleansing, material preparation, collation, folding, closing, bundling, packaging and courier collection. This stage is also something that cannot be overlooked as it can truly define the success of a direct marketing campaign. [26]
Berland has worked with political candidates in the US and abroad. He served as strategic advisor to New York City Mayor Michael Bloomberg in his 2001 and 2005 mayoral campaigns [12] and led the targeting and direct mail effort for Hillary Clinton's 2006 Senate and 2008 Presidential campaigns.
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