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Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program.
This stage is known as direct mail fulfillment – and includes tasks such as data cleansing, material preparation, collation, folding, closing, bundling, packaging and courier collection. This stage is also something that cannot be overlooked as it can truly define the success of a direct marketing campaign. [26]
Campaigns are generally run by a campaign manager who coordinates the campaign and assures that efforts are being focused effectively. [1] [2] In small local campaigns, the campaign manager will often be the only paid staff member and will be responsible for every aspect of the campaign that is not covered by the candidate or volunteers.
Direct response television campaigns are commonly managed by specialist Direct Response or DRTV agencies with a full range of strategic, creative, production, media, and campaign services. They may also be managed by media buying agencies who specialize in direct response. In either case, these agencies purchase two types of air‑time in two ways.
The role of the creative team is to conceptualise and create the advert. They have to develop a creative execution that will be compelling enough to drive a customer to buy a product or a service. The team often consists of a mix of copy writers and graphic designers who use their respective skillsets to communicate via copy and visuals. [2]
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
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