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  2. Adidas Top Ten - Wikipedia

    en.wikipedia.org/wiki/Adidas_Top_Ten

    Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [ 1 ]

  3. Adidas Forum - Wikipedia

    en.wikipedia.org/wiki/Adidas_Forum

    Adidas Forum in a high and low top. Work on creating the shoe first started in 1983 when French designer Jacques Chassaing decided to create a basketball shoe with input from professional players. He and a team went out and asked various players what they wanted to see in a basketball shoe so they could design the best shoe to play in.

  4. List of basketball shoe brands - Wikipedia

    en.wikipedia.org/wiki/List_of_basketball_shoe_brands

    Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. ... Adidas. Jabbar ...

  5. List of NBA jersey sponsors - Wikipedia

    en.wikipedia.org/wiki/List_of_NBA_jersey_sponsors

    The Nike Swoosh logo, which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.

  6. Russell Athletic - Wikipedia

    en.wikipedia.org/wiki/Russell_Athletic

    The company cited that companies like Nike, Adidas, and Under Armour (which all started making athletic footwear) starting their own team uniform units, and as a result eating away at Russell's market share in that department was a contributing factor in discontinuing Russell's team uniform manufacturing business.

  7. Adidas - Wikipedia

    en.wikipedia.org/wiki/Adidas

    A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...

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