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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
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The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
Rice, brown, parboiled, dry, UNCLE BEN'S (#20042) Nutritional value per 100 g (3.5 oz) ... Matta rice; Rice congee; Ben's Original (formerly known as Uncle Ben's ...
Following PepsiCo's move, the makers of Uncle Ben's rice, owned by Mars Inc, Mrs. Butterworth's syrup, owned by ConAgra Brands Inc <CAG.N> and Cream of Wheat porridge, owned by B&G Foods Inc <BGS ...
Within one day of the June 2020 announcement, other similarly motivated rebrandings and reviews of brand marketing were also announced, including for Uncle Ben's rice (which was renamed Ben's Original), the Mrs. Butterworth's pancake syrup brand and bottle shape, and the "Rastus" Black chef logo used by Cream of Wheat. [7]
NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...
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related to: uncle ben's rice serving size per person room in one