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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in ...
The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset Company (later known as Canadelle), introduced its first push-up model in 1963.
The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It has 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. First-year sales for the Wonderbra were approximated at US $120 million ( $12,166,094 in today's [when?] money). [51]
Landmark 1994 ad for Wonderbra featuring Czech model Eva Herzigová. After arriving in Paris, her popularity increased. Her first important appearance was as the model for the first Wonderbra campaign. In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It ...
Wonderbra: 1939 Canada Indonesia, China Yandy: 2007 US US, China Zimmerli of Switzerland: 1871 Switzerland Switzerland See also. Clothing portal; Fashion portal;
The slogan “Hello Bombshell” recalled the “Hello Boys” Wonderbra billboards of the 1990s. The new bra became a quick bestseller, despite its nearly $50 price tag. Victoria’s Secret ...
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3579 S High St, Columbus, OH · Directions · (614) 409-0683