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PepsiCo has operations all around the world and its products were distributed across more than 200 countries and territories, resulting in annual net revenues of over US$70 billion. PepsiCo is the second-largest food and beverage business in the world based on net revenue, profit, and market capitalization, behind Nestlé.
Pepsi ⓘ is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
In 2000, Whitman Corp., a Pepsi bottler, purchased PepsiAmericas and took the acquired company's name. [2] Whitman was founded as the Illinois Central Railroad. [3] It later diversified out of railroads and into Pepsi bottling, going by the names Illinois Central Industries in 1962, IC Industries in 1975 and Whitman Corp. in 1988.
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Enrico became CEO of Frito-Lay in 1991, followed by vice chair of PepsiCo in 1994. [3] [4] Enrico was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012. [5] [6] He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi ...
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Pottasch, creator of the campaign, said that "For us to name and claim a whole generation after our product was a rather courageous thing that we weren't sure would take off." The "Pepsi Generation" was one of the first and best known instances of what came to be known as "lifestyle marketing". It focused on portraying Pepsi drinkers as ...
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