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Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. [3] In 1985, the company was awarded the National Medal of Arts. [4]
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In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.) [citation ...
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In the United States (and elsewhere), a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes rather than to commemorate a traditionally or historically significant event.
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