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  2. Cost of goods sold - Wikipedia

    en.wikipedia.org/wiki/Cost_of_goods_sold

    The oldest cost (i.e., the first in) is then matched against revenue and assigned to cost of goods sold. Last-In First-Out (LIFO) is the reverse of FIFO. Some systems permit determining the costs of goods at the time acquired or made, but assigning costs to goods sold under the assumption that the goods made or acquired last are sold first.

  3. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    An example of this practice is in Australia, where 5 cents has been the smallest denomination coin since 1992, but pricing at .98 or .99 on items under several hundred dollars is still almost universally applied (e.g.: $1.99–299.99), while goods on sale often price at .94 and its variations. Finland and the Netherlands were the first two ...

  4. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    An example of mental accounting is people's willingness to pay more for goods when using credit cards than if they are paying with cash. [1] This phenomenon is referred to as payment decoupling. Mental accounting (or psychological accounting ) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process ...

  5. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. [ 3 ] [ 4 ] Behavioral economics began as a distinct field of study in the 1970s and 1980s, but can be traced back to 18th-century economists, such as Adam Smith , who deliberated how the economic behavior of individuals could be influenced by ...

  6. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]

  7. Consumer education - Wikipedia

    en.wikipedia.org/wiki/Consumer_education

    Consumer education is an education that can be found in several areas of study in the formal school curriculum and incorporated knowledge from many disciplines, including: economics, game theory, information theory, law, mathematics, and psychology. The goal of teaching the subject is to help people understand in what ways we, as humans ...

  8. Consumption (economics) - Wikipedia

    en.wikipedia.org/wiki/Consumption_(economics)

    The opportunity cost of time affects the cost of home-produced substitutes and therefore demand for commercial goods and services. [ 9 ] [ 10 ] The elasticity of demand for consumption goods is also a function of who performs chores in households and how their spouses compensate them for opportunity costs of home production.

  9. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.