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As the following section suggests, there are many divisions of studies and practices in the field of environmental communication, one of which being social marketing and advocacy campaigns. Though this is a broad topic, a key aspect of successful environmental campaigns is the language used in campaign material.
Communicative ecology is a conceptual model used in the field of media and communications research.. The model is used to analyse and represent the relationships between social interactions, discourse, and communication media and technology of individuals, collectives and networks in physical and digital environments.
One approach to sustainable living, exemplified by small-scale urban transition towns and rural ecovillages, seeks to create self-reliant communities based on principles of simple living, which maximize self-sufficiency, particularly in food production. These principles, on a broader scale, underpin the concept of a bioregional economy. [4]
Ecologically sustainable development is the environmental component of sustainable development.It can be achieved partially through the use of the precautionary principle; if there are threats of serious or irreversible environmental damage, lack of full scientific certainty should not be used as a reason for postponing measures to prevent environmental degradation.
Technology then becomes implemented by people in their social and economic contexts and results in a major shaping process. The participatory approach can be combined with three other types of communicative methods to effectively invoke social change. These include: behavior change communication, mass communication, and advocacy communication. [2]
Ecological literacy (also referred to as ecoliteracy) is the ability to understand the natural systems that make life on earth possible. To be ecoliterate means understanding the principles of organization of ecological communities (i.e. ecosystems) and using those principles for creating sustainable human communities.
A study suggests that the concepts of sharing economy and circular economy on their own, while useful as broad components, are insufficient and ineffective. [ 64 ] Economic concepts by which scholarly literature approaches problems such as overconsumption, using this terminology to characterize broad, typically conceptual-stage, solution ...
Environmental stewardship (or planetary stewardship) refers to the responsible use and protection of the natural environment through active participation in conservation efforts and sustainable practices by individuals, small groups, nonprofit organizations, federal agencies, and other collective networks.